The Buffalo Wild Wings apparel collection has been announced by the brand as a lineup of clothing styles created in collaboration with Overtime to get avid fans in the mood for March Madness. The limited-edition lineup of clothing includes a hoodie and a T-shirt, both in black, with signature imagery of a flying buffalo and sauce on the front with OVERTIME in variety letters on the rear. The hoodie is priced at $65, while the T-shirt is priced at $35 and are both available exclusively online.
The Buffalo Wild Wings apparel collection is arriving alongside a special promotion that will see the brand dishing out free boneless wings to members of its Blazin' Rewards program like last year.
Image Credit: Buffalo Wild Wings
Key Themes Behind This Trend
- Food-themed Apparel
- Opportunity for other restaurant chains to create their own collection of apparel to attract brand loyal customers.
- Limited-edition Merchandise
- Launch of limited-edition merchandise can create exclusivity, boosting interest and demand among customers.
- Online-exclusive Products
- Exclusive online apparel and merchandise can improve the online presence and e-commerce sales of a brand.
Where This Applies
- Casual Dining Industry
- Casual dining restaurants can leverage merchandising as an additional revenue stream and boost customer loyalty.
- Retail Industry
- Retailers can explore collaborations with restaurant chains and offer limited-edition merchandise or apparel to attract new customers.
- E-commerce Industry
- E-commerce platforms can partner with restaurants to exclusively sell new merchandise and apparel collections, increasing online sales.
