This Bud Light 'Tailgate Approved' campaign is right on time for the return of football season. Commercials like the one above are paired with a battery of mantastic memorabilia like Astroturf beer cozies, a harness that lets your dog carry condiments and grill tools, a speaker box that looks like a case of beer, a grooler, and a giant fan finger that doubles as a beer holder.
Although the beer-loving memorabilia in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site!
Bud Light 'Tailgate Approved' Appeals to Football Fans
1. Tailgate-themed Beer Campaigns - Opportunity for beer brands to create targeted campaigns with tailgate-themed memorabilia and commercials for sports fans.
2. Gender-specific Marketing in Beer Industry - A chance for beer brands to develop marketing strategies that cater to specific gender demographics, such as the mantastic appeal in the Bud Light 'Tailgate Approved' campaign.
3. Innovative Branded Merchandise - Potential for brands to create unique and eye-catching merchandise, like the Astroturf beer cozies and the speaker box that looks like a case of beer in the Bud Light 'Tailgate Approved' campaign.
1. Beer Industry - Opportunity for beer brands to leverage tailgating and sports events to engage customers through innovative campaigns and branded merchandise like the Bud Light 'Tailgate Approved' campaign.
2. Sports Merchandise Industry - Chance for sports merchandise brands to collaborate with beer companies to create tailgate-themed products and expand their target audience, as seen in the Bud Light 'Tailgate Approved' campaign.
3. Marketing and Advertising Industry - Potential for marketing agencies to develop gender-specific marketing strategies and disruptive campaigns like the mantastic approach in the Bud Light 'Tailgate Approved' campaign.