This Bud Light 'Tailgate Approved' campaign is right on time for the return of football season. Commercials like the one above are paired with a battery of mantastic memorabilia like Astroturf beer cozies, a harness that lets your dog carry condiments and grill tools, a speaker box that looks like a case of beer, a grooler, and a giant fan finger that doubles as a beer holder.
Although the beer-loving memorabilia in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site!
Key Themes Behind This Trend
- Tailgate-themed Beer Campaigns
- Opportunity for beer brands to create targeted campaigns with tailgate-themed memorabilia and commercials for sports fans.
- Gender-specific Marketing in Beer Industry
- A chance for beer brands to develop marketing strategies that cater to specific gender demographics, such as the mantastic appeal in the Bud Light 'Tailgate Approved' campaign.
- Innovative Branded Merchandise
- Potential for brands to create unique and eye-catching merchandise, like the Astroturf beer cozies and the speaker box that looks like a case of beer in the Bud Light 'Tailgate Approved' campaign.
Where This Applies
- Beer Industry
- Opportunity for beer brands to leverage tailgating and sports events to engage customers through innovative campaigns and branded merchandise like the Bud Light 'Tailgate Approved' campaign.
- Sports Merchandise Industry
- Chance for sports merchandise brands to collaborate with beer companies to create tailgate-themed products and expand their target audience, as seen in the Bud Light 'Tailgate Approved' campaign.
- Marketing and Advertising Industry
- Potential for marketing agencies to develop gender-specific marketing strategies and disruptive campaigns like the mantastic approach in the Bud Light 'Tailgate Approved' campaign.
