Poptastic Neckties

'Bubble Wrap Ties' Make Playful Perforated Attire for Professionals

Imagine having a collection of 'Bubble Wrap Ties' to wear to work that you can squeeze and snap anytime and anywhere.

Although it sounds tacky, it actually incorporates the blistered material to make the necktie look both concealing and even couture. The wrap is hidden on the back side so that you can pop in secrecy when you're bored in a meeting -- just be wary of the sound it makes. Check out this piece in the featured gallery!

Playful Office Attire
Disruptive innovation opportunity for fashion companies targeting young professionals with a desire for tasteful humor and comfort.
Incorporating Unconventional Materials
Disruptive innovation opportunity for textile companies to experiment with unconventional materials to create distinctive products.
Sensory Experience in Fashion
Disruptive innovation opportunity for fashion companies to create unique sensory experiences through creative use of materials.

Sectors Adopting This

Fashion Industry
Fashion companies have the opportunity to create poptastic office attire to attract young consumers seeking to add humor to their professional looks.
Textile Industry
Textile companies have the opportunity to experiment with unconventional materials such as bubble wrap to create unique products.
Retail Industry
Retailers can introduce playful office attire to add value to their product offerings and cater to young professionals seeking playful yet professional attire.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 47%
Freshness 8%