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Terrifying Fairies

Alon Meron's ‘Buba' is a Dark Take on the Friendly Tooth Fai

At first, you would think that this little creature is just like any other weird ornament out there. It is, in fact, Buba, a creation by Alon Meron that takes a dark twist on tooth fairies.

Instead of rewarding your child with a treat from the tooth fairy, you can always use the fear tactic and scare your child into brushing their teeth everyday. Buba will surely be the source of many nightmares.

Implications - Buba is an interesting (and dark) twist on the common tooth fairy theme. Buba serves a fetish object, using a child's own milk teeth. It serves as a personal guardian against imaginary threats. You know what they say: irrational solutions for irrational fears. I dig it.
Trend Themes
1. Dark Twist on Themes - The trend of creating dark twists on traditionally friendly themes offers opportunities for disruptive innovation in the novelty gift industry.
2. Fear-tactic Marketing - Fear-tactic marketing, like using scary creatures to motivate behavior, presents opportunities for disruptive innovation in the dental hygiene industry.
3. Personalized Guardians - The trend of using personalized guardian objects, such as Buba made from a child's own teeth, presents opportunities for disruptive innovation in the home decor industry.
Industry Implications
1. Novelty Gift - The novelty gift industry can explore disruptive innovation by creating dark twists on traditionally friendly themes.
2. Dental Hygiene - The dental hygiene industry has an opportunity for disruptive innovation by incorporating fear-tactic marketing techniques to motivate behavior.
3. Home Decor - The home decor industry can explore disruptive innovation by incorporating personalized guardian objects, like Buba made from a child's own teeth.
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