Africa is a country full of colorful experiences, which the Brussels Airlines campaign focuses on. Although there is more to it than its wildlife, some of the most special memories will consist of meeting animals that few ever would outside of Africa. There may be the zoo, but nothing compares to seeing a species in their own natural habitat. To that end, the Brussels Airlines campaign is comprised of classic animal print images with plane 'tattoos' added into the mix.
The Brussels Airlines campaign was conceived and executed by 6+1, an ad agency based in Brussels, Belgium. It was art directed by Jean-Pol Lejeune and Marc Van den Bossche with creative direction by Benoît Vancauwenberghe. The fun and imaginative illustrations were done by artist Sebastien Jourdan.