This 'Big Scrubber' garden seat by Ben Baker for Hen and Hammock looks like a giant brush. Its bristles are comprised of willow canes, which give slightly once they're sat upon. The English ash seat finishes off the furniture piece, which would be equally gorgeous whether it's placed indoors or outdoors.
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Implications - If you were a furniture company that looked at a chair and saw only a chair, then your lack of imagination would ultimately leave you dead in the water as you tirelessly repeated the same old product year after year. Being able to look at what you do and realize that it could be done in a million different ways, however, is a strategy for success that consumers will respond to in a big way. The company behind this unique seat wasn't afraid to approach the same objective from different angles, and any serious businesses should do the same.
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