Sacha Baron Cohen is a PR whiz and these pictures from the 'Bruno' premiere are proof.
For each 'Bruno' premiere in a major city, Sacha Baron Cohen arrived in a different outfit and wowed the crowd with his comedy.
For his premiere in Paris at the Publicis Champs Elysees Theater, the comedy genius showed up wearing the gold lederhosen you see above with a matching canary fedora.
Implications - The fastest way for a brand or product can enter public consciousness is by developing a comedic and ridiculous publicity stunt. These kind of stunts attract attention from the media, from fans of the product and from outsiders curious about the fuss.
Butt-Cheeked Red Carpets
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Gold Man Thongs
Outrageous Award Stunts
Half Suits in Public