This app that let's you broadcast live video to your friends is one you can't miss. The Hang With app -- which is stylized as Hang W/ -- is a social application compatible with both iOS and Android devices that focuses on interactivity.
Compared to other streaming apps, this one is more like television. Streams can be sponsored and supported by ads, plus broadcasters are able to charge viewers. You can pick the kind of broadcast you want (there are both public and private options) as well as the social platforms you wish to broadcast live video to. Supported networks include Facebook, Twitter and YouTube. Viewers can watch via the Hang W/ app or through other channels. Videos can also be saved for rewatching after the broadcast is over.
Why This Trend Is Growing
- Social Streaming Apps
- Disruptive innovation opportunity: Creating a platform that combines broadcasting live videos with interactive features.
- Monetized Live Streaming
- Disruptive innovation opportunity: Developing a streaming app that allows broadcasters to charge viewers and be sponsored by ads.
- Multichannel Streaming
- Disruptive innovation opportunity: Building a streaming app that enables users to broadcast live videos on multiple social platforms simultaneously.
Industries Being Reshaped
- Social Media
- Disruptive innovation opportunity: Integrating live video broadcasting capabilities into existing social media platforms.
- Entertainment
- Disruptive innovation opportunity: Creating a new entertainment industry through a platform that combines television-like streaming with interactive features.
- Advertising
- Disruptive innovation opportunity: Developing new advertising strategies and formats specifically designed for monetized live streaming apps.
