Qdoba is expanding its range of protein options with the debut of new Brisket Birria at participating locations in both the U.S. and Canada.
For those unfamiliar, Birria is a slow-cooked Mexican soup or stew that's usually made with goat meat, but sometimes made with beef or lamb. Qdoba is trying its hand at the recipe by serving up a new Brisket Birria, which consits of shredded beef brisket that's been slow-cooked for 10 hours in a savory stew of chiles and garlic. The new protein can be added to any 'Create Your Own' masterpiece, but it is also the star ingredient in two new dishes: the QuesaBirria Quesadilla and QuesaBirria Burrito. The QuesaBirria Quesadilla consists of a folded flour tortilla stuffed with the shredded Brisket Birria and other toppings, while the QuesaBirria Burrito pairs the Brisket Birria with 3-Cheese Queso, cilantro lime rice, black beans, and other toppings in a warm flour tortilla.
Image Credit: Qdoba
What's Driving This Trend
- Slow-cooked Meat
- Innovative slow-cooked meat dishes like Qdoba's Brisket Birria can disrupt the fast-food industry and provide unique flavor options.
- Mexican Fusion
- Combining traditional Mexican flavors and cooking techniques with modern cuisine can provide a unique, disruptive dining experience.
- Customizable Meals
- Allowing customers to build their own meals and customize them with unique protein options can lead to a more personalized dining experience and increase customer satisfaction.
Who This Affects Most
- Fast Food
- Introducing slow-cooked meat options in fast-food restaurants can disrupt the industry and attract a wider range of customers.
- Casual Dining
- Incorporating traditional flavors and techniques in modern casual dining can attract a younger, more adventurous crowd.
- Food Trucks
- Offering customizable meals with unique ingredients like slow-cooked meat can increase the popularity and success of food trucks in local communities.
