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Forever Furniture

Brikolor Guarantees 300 Years of Use

— May 12, 2009 — Eco
The art of recycle, reduce and reuse has officially reached another level with Brikolor's new line of durable furniture.

Brikolor, a Swedish company, has set a goal to make furniture “with a guaranteed emotional and technical durability of 300 years.”

In the time of our current economy, it appears as though Brikolor has hit a consumer jackpot.

Brikolor is just revealing what we already know: If you have real lasting value, you will survive.

Implications - Since the recent economic downturn, many of society's consumers invest their money in items much more consciously. Products worthy of investment are those with long-lasting qualities and that are available at a fairly affordable price.
Trend Themes
1. Sustainable Furniture - Disruptive innovation opportunity: Developing furniture designs and materials that have a guaranteed durability of 300 years, appealing to conscious consumers who prioritize long-lasting and sustainable products.
2. Value-based Consumption - Disruptive innovation opportunity: Creating products with lasting value and affordable prices to cater to consumers who are more conscious about their investment choices, especially in times of economic uncertainty.
3. Conscious Consumerism - Disruptive innovation opportunity: Meeting the demand for products that are both durable and environmentally friendly, aligning with the growing trend of consumers seeking ethically produced and sustainable options.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Rethinking manufacturing processes and materials to create furniture with long-lasting durability and eco-friendly attributes, appealing to value-conscious consumers.
2. Sustainable Design - Disruptive innovation opportunity: Incorporating innovative materials and designs in furniture manufacturing that prioritize sustainability and long-term value, attracting consumers who seek eco-friendly choices.
3. Consumer Goods Retail - Disruptive innovation opportunity: Curating and promoting furniture products that are durable, affordable, and environmentally friendly, meeting the evolving demands of conscious consumers for sustainable choices.
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