The art of recycle, reduce and reuse has officially reached another level with Brikolor's new line of durable furniture.
Brikolor, a Swedish company, has set a goal to make furniture â€œwith a guaranteed emotional and technical durability of 300 years.â€
In the time of our current economy, it appears as though Brikolor has hit a consumer jackpot.
Brikolor is just revealing what we already know: If you have real lasting value, you will survive.
Implications - Since the recent economic downturn, many of society's consumers invest their money in items much more consciously. Products worthy of investment are those with long-lasting qualities and that are available at a fairly affordable price.