Ralph Lauren's Bright Side collection elevates its preppy fashion designs to a much more colorful perspective for the season. The range spotlights pinwheel styles in tie-dye fashion, delivering eclectic styles in the form of its signature silhouettes.
The bold and psychedelic aesthetic is different from its traditional approach, which features color in solid or subtle formations. The pinwheel tie-dye is done manually, making each finish one of a kind -- the pieces include a hoodie, sweatpants, cropped flare jeans, and the signature polo shirt. The standout item in the Bright Side collection spotlights the French Terry hoodie which explores textiles and colors at the same time, finished in opaque tie-dye hues of pink, yellow, and blue. The entire collection is now available for purchase online at Ralph Lauren UK.
What's Driving This Trend
- Tie-dye Clothing
- The trend for vibrant and psychedelic tie-dye clothing is disrupting the traditional approach for clothing designs.
- Colorful Fashion
- The trend for bright and bold colors is disrupting the preference for solid or subtle colored clothing designs.
- Manual Dyeing Techniques
- The trend for manual dyeing is disrupting the mass-produced and uniform look of factory-made clothing designs.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the trend for tie-dye clothing by creating and promoting tie-dye apparel in their clothing lines.
- Textile Manufacturing
- Textile manufacturers can capitalize on the trend for manual dyeing techniques by offering custom dye designs and services to clothing designers and retailers.
- Ecommerce
- The trend for tie-dye clothing provides opportunity for ecommerce platforms to sell unique, handmade clothing designs from independent designers and artists.
