Smashburger is the latest chain to get in on the breakfast game, and the burger brand is already shaking things up with unique offerings like Breakfast Tots and a savory Breakfast Burger.
Smashburger's new breakfast menu has officially rolled out at select locations and is available daily until 10:30 a.m.. The chain's new menu consists of classic breakfast sandwiches, like the Egg & Cheese Sandwich, Bacon, Egg & Cheese Sandwich, and Sausage, Egg & Cheese Sandwich. There are also some more unique breakfast offerings like a Breakfast Burger made with a Certified Angus beef patty and a fried egg, as well as the new Breakfast Tots. As for drinks, you can choose between juice, hot coffee, or cold coffee drinks like the new Vanilla Cold Brew Latte.
Image Credit: Smashburger
Key Themes Behind This Trend
- Burger Chain Breakfast Menus
- The trend of popular fast food chains expanding into the breakfast market provides an opportunity for new and unique breakfast offerings.
- Breakfast Burgers
- The trend of offering breakfast burgers by fast food chains provides an opportunity to innovate and differentiate by creating unique breakfast burger options.
- Breakfast Tots
- The trend of offering breakfast tots by fast food chains provides an innovation opportunity through unique flavors and variations beyond traditional tater tots.
Where This Applies
- Fast Food
- Fast food chains can explore opportunities to expand their breakfast menus and incorporate unique breakfast offerings to boost sales and differentiate from competitors.
- Food and Beverage
- The food and beverage industry can capitalize on the trend of offering unique breakfast items, like breakfast burgers and breakfast tots, by creating and distributing pre-packaged or frozen versions for at-home consumption.
- Convenience
- The trend of offering breakfast options at fast food chains provides an innovation opportunity for convenience stores to develop their own breakfast options and attract morning customers.
