Whataburger announced the return of its fan-favorite breakfast offering, the 'Whataburger Breakfast Burger.' This is a traditional breakfast sandwich with a premium twist. The sandwich contains an abundance of toppings such as a slice of beef, two slices of bacon, a fried egg, tater tot-style hash browns, and a piece of melted American cheese. Lastly, the sandwich is topped with creamy pepper sauce and served on a hamburger bun.
The Whataburger Breakfast Burger was popular during its initial release as a result of its value. The SRP of the burger is $4.99 on its own, which is quite affordable given the premium list of toppings on the burger. Additionally, breakfast combos are available to add a side and a drink, rounding out a morning meal.
Image Credit: Whataburger
Why This Trend Is Growing
- Breakfast Burgers
- Opportunities for QSRs to create innovative breakfast menu items featuring non-traditional toppings such as burgers, bacon, and cheese.
- Premium Fast Food
- The rise in demand for breakfast menu items featuring premium ingredients and flavors may create opportunities for QSRs to expand their premium fast food offerings.
- Combo Meal Deals
- There is an opportunity for QSRs to increase sales by offering affordable and convenient breakfast combo meal deals to busy morning customers.
Industries Being Reshaped
- Quick-service Restaurants
- QSRs can innovate their breakfast menus to meet the demands of customers seeking non-traditional breakfast foods that are both affordable and premium in flavor.
- Fast Food Industry
- Premium fast food offerings, including breakfast menu items featuring high-end ingredients, may help QSRs stay ahead of the competition and appeal to a wider range of customers.
- Convenience Stores
- Convenience stores may have an opportunity to offer breakfast combo meal deals as a way to compete with QSRs and attract morning traffic to their stores.
