In an effort to cater to the growing number of consumers eating breakfast on the go, Subway has begun testing Breakfast Croissants at select locations in Southern California. A welcome addition to the chain's menu, the new croissants give customers a breakfast-friendly alternative to the standard sub sandwich.
Subway's Breakfast Croissants are a new menu item currently in the test stage. Customers can choose from three different varieties, including Egg & Cheese, Turkey Breast, Egg White & Cheese, and Black Forest Ham, Egg & Cheese. Like the chain's other sandwiches, the Breakfast Croissants can then be customized with different condiments and veggies.
While there are other chains offering croissant sandwiches, what makes the Subway version particularly unique is the rounded bun shape, instead of the traditional crescent. The result is a transport-friendly sandwich that can easily be enjoyed on the go.
Image Credit: <i> Constantine Spyrou//Foodbeast.</i>
Key Themes Behind This Trend
- Breakfast On-the-go
- Opportunity for disruptive innovation in creating convenient and portable breakfast options.
- Customizable Croissant Sandwiches
- Potential for disruptive innovation in offering personalized croissant sandwich options.
- Alternative Fast Food Breakfasts
- Opportunity to disrupt the fast food breakfast market with unique and tasty alternatives.
Where This Applies
- Fast Food
- Disruptive innovation opportunities in creating new breakfast items for on-the-go consumers.
- Restaurant
- Opportunity for disruptive innovation in offering customizable breakfast options for dine-in or takeout.
- Food and Beverage
- Potential for disruptive innovation in developing innovative and convenient breakfast products.
