The Williams Sonoma Bread Mix is sold in a set of three and highlights two classic flavors. They include two Artisan French Bread mixes and a Parmesan Garlic Bread mix. While the French bread is inspired by Parisian bakery creations -- with a soft consistency and light gold crust -- the Parmesan Garlic Bread combines Mediterranean garlic and aged Parmesan ingredients with a crispy crust.
Each bread mix from Williams Sonoma makes a one pound loaf, is made from unbleached flour and is sold with a packet of yeast.
With more consumers embracing DIY bread making at home -- very prevalent during the recent COVID-19 pandemic -- artisan bread mixes like these help elevate the process, ensuring it is quick, easy and enjoyable even for the inexperienced at-home chef.
Why This Trend Is Growing
- Artisan Bread Making Kits
- DIY - Create a line of custom artisan bread making kits featuring unique and exotic ingredients to tap into this rising trend.
- Unbleached Flour Products
- Innovation Opportunity - Develop and market a line of flour-based products made with unbleached flour to appeal to health-conscious consumers.
- DIY Food Kits
- Expansion Opportunity - Expand your product line to include other DIY food kits, such as pizza or pasta making kits, to appeal to consumers' desire for home-cooked meals.
Industries Being Reshaped
- Food Retail
- Innovation Opportunity - Partner with artisanal brands to develop and market a line of ingredients and products available in-store and online to appeal to the DIY food trend.
- E-commerce
- Expansion Opportunity - Develop an online marketplace specifically for artisanal food products and DIY food kits to capture a growing share of the e-commerce and food retail market.
- Bakery
- Innovation Opportunity - Partner with home bakers and beginner chefs by selling a line of artisanal bread mixes and other DIY food kits in-store and online to engage with the DIY food trend.
