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Artisan Retailer Bread Kits

This Williams Sonoma Bread Mix Set Boasts Three Tasty Flavors

— September 16, 2020 — Lifestyle
The Williams Sonoma Bread Mix is sold in a set of three and highlights two classic flavors. They include two Artisan French Bread mixes and a Parmesan Garlic Bread mix. While the French bread is inspired by Parisian bakery creations -- with a soft consistency and light gold crust -- the Parmesan Garlic Bread combines Mediterranean garlic and aged Parmesan ingredients with a crispy crust.

Each bread mix from Williams Sonoma makes a one pound loaf, is made from unbleached flour and is sold with a packet of yeast.

With more consumers embracing DIY bread making at home -- very prevalent during the recent COVID-19 pandemic -- artisan bread mixes like these help elevate the process, ensuring it is quick, easy and enjoyable even for the inexperienced at-home chef.
Trend Themes
1. Artisan Bread Making Kits - DIY - Create a line of custom artisan bread making kits featuring unique and exotic ingredients to tap into this rising trend.
2. Unbleached Flour Products - Innovation Opportunity - Develop and market a line of flour-based products made with unbleached flour to appeal to health-conscious consumers.
3. DIY Food Kits - Expansion Opportunity - Expand your product line to include other DIY food kits, such as pizza or pasta making kits, to appeal to consumers' desire for home-cooked meals.
Industry Implications
1. Food Retail - Innovation Opportunity - Partner with artisanal brands to develop and market a line of ingredients and products available in-store and online to appeal to the DIY food trend.
2. E-commerce - Expansion Opportunity - Develop an online marketplace specifically for artisanal food products and DIY food kits to capture a growing share of the e-commerce and food retail market.
3. Bakery - Innovation Opportunity - Partner with home bakers and beginner chefs by selling a line of artisanal bread mixes and other DIY food kits in-store and online to engage with the DIY food trend.
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