There are editorials, and then there are massive 42-page compilations such as the Brazilian Spring 2011 collection shot by photographer Fabio Bartelt. The recent collection is socially fun and seems to promote friendships and gathering -- in good fashions, of course.
Featured in FFW Mag, this collection includes chrome suits, floral shorts and multi-printed fashions. The latest Brazilian Spring 2011 collection exudes great summer couture that makes you ready for all that the season's got to offer.
What's Driving This Trend
- Male Friendship Promoting Fashion
- The trend of promoting male friendships through fashion editorials presents an opportunity for clothing brands to market to groups of male friends rather than just individuals.
- Large-scale Editorial Shoots
- The trend of creating massive editorial shoots, such as the 42-page Brazilian Spring 2011 collection, presents an opportunity for photographers and fashion brands to showcase extensive and diverse collections in a single editorial.
- Summer Crossover Fashion
- The trend of mixing traditional summer clothing with couture fashion, as featured in the Brazilian Spring 2011 collection, presents an opportunity for brands to create unique summer collections with high-fashion elements.
Who This Affects Most
- Fashion
- The fashion industry can utilize the trend of large-scale editorial shoots to showcase extensive collections and the trend of crossover summer fashion to create unique collections.
- Photography
- The photography industry can capitalize on the trend of creating large-scale editorial shoots that showcase diverse collections.
- Marketing
- The trend of promoting male friendships through fashion presents a marketing opportunity for brands to target groups of friends rather than just individuals.
