While last night secured the win for Germany against the Brazil national team in the semi-finals of the FIFA World Cup, Brazilian fans can drown their sorrows in the latest Nike Football app. This nifty sport app allows soccer fans from around the world the chance to engage in mini tournaments, access exclusive Nike merchandise and learn a thing or two from the Nike Academy in a social networking setting.
The Nike Football app is a great place for soccer fans to virtually get together and share their love for the game. One awesome feature of the app is the Nike Academy that allows soccer enthusiasts the chance to gain access to the sportswear brand's official football training school filled with tips and tricks. The app will be available for download starting July 10th.
What Makes This Trend Stand Out
- Communal Sports Apps
- Apps that allow fans to engage in mini tournaments and share their love for the game in a social networking setting.
- Virtual Training Schools
- Online training schools, like Nike Academy, that provide access to sports training tips and tricks to enthusiasts around the world.
- Exclusive Merchandise
- Offering exclusive merchandise to customers, creating a sense of belonging and deepening loyalty to the brand.
Sectors Adopting This
- Sports Apparel and Equipment
- Opportunities to create apps or programs that allow customers to connect with each other and offer exclusive access to branded merchandise.
- Social Networking
- Integration of sports-focused social networking features to bring together fans of a particular sports brand/league/team.
- E-learning
- Developing virtual training schools for sports enthusiasts and offering access to experts in the field of sports training.
