The Brastemp Prêt-a-Porter is an innovative personal fabric freshener. Steam cleaning clothes is a luxury most of us do not have access to, but with this new compact appliance, the possibility is here--in Brazil, at least.
Zip in your smelly clothes and after 30 minutes of stream refreshening they come out fresh as a daisy. The unit is approximately 3’ high and weighs less than 24 pounds, which makes the Prêt-a-Porter perfect for small spaces.
Brastemp is a Whirlpool company based in Brazil, so perhaps this product will soon be available worldwide.
Key Themes Behind This Trend
- Personal Fabric Fresheners
- Disruptive innovation opportunity: Develop compact and portable fabric fresheners for individuals to conveniently refresh their clothes.
- Steam Cleaning Appliances
- Disruptive innovation opportunity: Create smaller and more lightweight steam cleaning appliances for easy use in small spaces.
- Convenient Clothing Care Solutions
- Disruptive innovation opportunity: Explore new technologies and applications to make clothing care more convenient and efficient for consumers.
Where This Applies
- Home Appliances
- Disruptive innovation opportunity: Introduce innovative and compact home appliances that improve everyday tasks like fabric freshening.
- Textile and Garment Industry
- Disruptive innovation opportunity: Develop fabrics and garments that are more resistant to odors and require less frequent cleaning or refreshing.
- Consumer Electronics
- Disruptive innovation opportunity: Combine clothing care technologies with portable and consumer-friendly designs to create new consumer electronic products.
