What is the trend of personal fabric fresheners?

Disruptive innovation opportunity: Develop compact and portable fabric fresheners for individuals to conveniently refresh their clothes.

What is the trend of steam cleaning appliances?

Disruptive innovation opportunity: Create smaller and more lightweight steam cleaning appliances for easy use in small spaces.

What is the trend of convenient clothing care solutions?

Disruptive innovation opportunity: Explore new technologies and applications to make clothing care more convenient and efficient for consumers.

What are the implications for the home appliances industry?

Disruptive innovation opportunity: Introduce innovative and compact home appliances that improve everyday tasks like fabric freshening.

What are the implications for the textile and garment industry industry?

Disruptive innovation opportunity: Develop fabrics and garments that are more resistant to odors and require less frequent cleaning or refreshing.

What are the implications for the consumer electronics industry?

Disruptive innovation opportunity: Combine clothing care technologies with portable and consumer-friendly designs to create new consumer electronic products.

Personal Steam Cleaners: Brastemp Pret-a-Porter Fabric Freshener

Personal Steam Cleaners

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Brastemp Pret-a-Porter Fabric Freshener

Elsa Blaine — April 12, 2009 — Art & Design

References: brastemp.br & fastshop.br

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The Brastemp Prêt-a-Porter is an innovative personal fabric freshener. Steam cleaning clothes is a luxury most of us do not have access to, but with this new compact appliance, the possibility is here--in Brazil, at least.

Zip in your smelly clothes and after 30 minutes of stream refreshening they come out fresh as a daisy. The unit is approximately 3’ high and weighs less than 24 pounds, which makes the Prêt-a-Porter perfect for small spaces.

Brastemp is a Whirlpool company based in Brazil, so perhaps this product will soon be available worldwide.

Trend Themes

Personal Fabric Fresheners — Disruptive innovation opportunity: Develop compact and portable fabric fresheners for individuals to conveniently refresh their clothes.
Steam Cleaning Appliances — Disruptive innovation opportunity: Create smaller and more lightweight steam cleaning appliances for easy use in small spaces.
Convenient Clothing Care Solutions — Disruptive innovation opportunity: Explore new technologies and applications to make clothing care more convenient and efficient for consumers.

Industry Implications

Home Appliances — Disruptive innovation opportunity: Introduce innovative and compact home appliances that improve everyday tasks like fabric freshening.
Textile and Garment Industry — Disruptive innovation opportunity: Develop fabrics and garments that are more resistant to odors and require less frequent cleaning or refreshing.
Consumer Electronics — Disruptive innovation opportunity: Combine clothing care technologies with portable and consumer-friendly designs to create new consumer electronic products.

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