When it comes to branding campaigns, it is important for the designer to create an immersive and engaging visual product, without taking away from the advertised item's stylistic or functional merits. German 3D illustrator Antoni Tudisco and Tel Aviv-based Yambo Studio collaborate on a robust and hallucination-like campaign for Nike FlyKnit.
The shoe technology focuses on durable fibers that constitute ultra-lightweight uppers that provide superior stretch, breathability and support. The essence of Nike's FlyKnit product is communicated in a series of images and engaging animation that throw the audience in a psychedelic-like trans. Antoni Tudisco and Yambo Studio did such an exceptional job that the textures and colors, communicated in the visualizations, feel almost real.
As far as branding campaigns go, Nike FlyKnit's visual identity is definitely kaleidoscopic and hallucination-inducing.