The concept of games that can be played on your phone isn't anything new, but these savvy companies are using branded apps to reach consumers. Trend Hunter's Jana Pijak shares her top picks for branded arcade, from chip showdown apps to music festival platforms.
To advertise the re-introduction of their ketchup chip flavor, which has been off shelves for a decade, Doritos launched a chip showdown game in app form to get customers excited about the return. Pepperidge Farm used their Goldfish Crackers personas to create an educational literacy game that lets kids solve a Halloween-themed mystery. For a slightly older audience, there is a branded app called Road to Osheaga, which was developed in collaboration with Virgin Mobile to market the Montreal music festival.
Why This Trend Is Growing
- Branded Arcade
- Opportunity to create gamified experiences through branded apps, allowing companies to engage with consumers in a fun and interactive way.
- Chip Showdown Apps
- Potential for companies to launch gaming apps that promote specific products, creating excitement and anticipation among consumers.
- Music Festival Platforms
- Chance to develop branded apps for music festivals, enabling companies to connect with festivalgoers and promote their products or services.
Industries Being Reshaped
- Food and Snacks
- Food companies can leverage branded arcade apps to gamify their products and engage with customers, driving brand loyalty and sales.
- Education and Learning
- Educational brands can develop branded games to make learning fun and interactive, attracting and retaining young audiences.
- Entertainment and Events
- Event organizers and sponsors can create music festival platforms to enhance the festival experience and promote their brand to attendees.
