Comscore created a new brand safety too to protect against marketers advertising over content related to COVID-19. The organization works with companies across different media platforms for advertising. The new brand safety tools give companies the ability to fine-tune their marketing efforts according to their own appetite for risk, in an environment that is consistently changing. However, companies that wish to have the ability to advertise over COVID-19 related content. The new tools are viable for all customers of Comscore's targeting suite.
Rachel Gantz, the General Manager Activation Solutions for Comscore spoke about the new tools, "We are working closely with our clients to maintain brand-safe audience engagement and this tool will hopefully give marketers one less thing to worry about."
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