Example: The Zippo'd iPod

Unfortunately, the Zippo'd Lighter / iPod is a fake. But the rising trend is that brand obsession with iPod is driving rogue research and development across the web. There are literally hundreds of fake iPod inventions. This example really shows the obsession of a brand when designers from around the world are inspired to perform your research and development FOR YOU!

In this case, the product showcases what would happen if Apple and Zippo were to join to launch a new product. The concept is an mp4/mp3 player and a lighter with a memory capacity of 16 GB. The most interesting part is that it works with the benzine of the lighter.
The main disadvantage of this device is its self-destructive power. If the Zippod detects that the music is not downloaded from iTunes, it automatically sets on fire. Nice!