Inspired by the idea that "nature does it better," Brand Nourish's PUER created a range of household products, including laundry care solutions, floor cleaners, fabric conditioners and antiseptic liquids. The direct-to-consumer products can be found through the brand's site, as well as channels like Amazon and Flipkart, and they are solutions that help to promote cleaner, healthier and safer homes. The colorfully packaged products are targeted at providing freshness and cleanliness with the power of high-performance natural ingredients.
Ankit Daga, co-founder of Brand Nourish's PUER says "With a strong pulse on the consumer market, we aim to create a niche market for those who seek natural products, while delivering consumer delight through efficacy. Setting impetus with the launch of home care and personal care categories, we aim to foray into the baby care space in the next few months."
Why This Trend Is Growing
- Natural Household Cleaners
- The trend towards natural household cleaners using high-performance natural ingredients presents an opportunity for companies to create innovate cleaning solutions.
- Direct-to-consumer Home Care Products
- The shift towards direct-to-consumer distribution channels for home care products offers an opportunity for companies to disrupt traditional retail models and connect with consumers directly.
- Expansion Into Baby Care Market
- The expansion into the baby care market presents an opportunity for companies to promote natural-based products that appeal to health-conscious parents.
Industries Being Reshaped
- Home Care Products
- The home care industry has the opportunity to disrupt traditional retail models and connect with consumers directly through direct-to-consumer distribution channels and innovative natural-based products.
- Personal Care Products
- Personal care companies can expand into the natural-based home care market and offer differentiated products that appeal to health-conscious consumers.
- Baby Care Products
- The baby care industry can capitalize on the trend towards natural-based products by offering natural-based cleaning and personal care solutions that appeal to health-conscious parents.
