Inspired by the idea that "nature does it better," Brand Nourish's PUER created a range of household products, including laundry care solutions, floor cleaners, fabric conditioners and antiseptic liquids. The direct-to-consumer products can be found through the brand's site, as well as channels like Amazon and Flipkart, and they are solutions that help to promote cleaner, healthier and safer homes. The colorfully packaged products are targeted at providing freshness and cleanliness with the power of high-performance natural ingredients.
Ankit Daga, co-founder of Brand Nourish's PUER says "With a strong pulse on the consumer market, we aim to create a niche market for those who seek natural products, while delivering consumer delight through efficacy. Setting impetus with the launch of home care and personal care categories, we aim to foray into the baby care space in the next few months."