Storytelling, or more accurately story-writing, is often considered a solitary task, but the Branch app creates a storytelling ecosystem that lets writers collaborate and freely exchange ideas. The app creates what it refers to as "branched stories" in which different writers contribute to different sections of the same story.
The stories that result from the Branch app can range from intentionally disjointed silliness to elegantly variant pieces. In either case, the app helps writers to let go of their need for control over the stories that they're working on, which can be a freeing feeling. Each story begins with a prompt, but where it expands from there depends entirely on the collective creativity of the group.