The Sigma Brakelight is a device that illuminates when the bike's brake calipers close together, alerting nearby motorists that your bike is about to brake.
The light is water-resistant and is attached using an Allen key to the rear brake cable between the two brake calipers. It is compatible with any cable-activated mechanical rear brake. When the calipers are squeezed together while braking, they provoke a mechanism to complete a circuit and illuminate a red LED light.
The Brakelight weighs only 7 grams and it is powered by a fully replaceable 1025 button cell battery that is good for as many as 100,000 braking instances. It is available in a range of five colors, and is priced at a very reasonable $9.99, making it an exceedingly good option for the cyclist on a budget.
What's Driving This Trend
- Reactive Brake Lights
- The Sigma Brakelight showcases the trend of reactive brake lights that illuminate when the bike's brake calipers close together, enhancing safety on the road.
- Lightweight Bike Accessories
- The Brakelight's weight of only 7 grams represents a trend towards lightweight bike accessories that provide useful functionalities without adding significant bulk.
- Affordable Cycling Gadgets
- Priced at $9.99, the Brakelight reflects the trend of affordable cycling gadgets that offer enhanced safety features to cyclists on a budget.
Who This Affects Most
- Bicycle Accessories
- The reactive brake lights trend presents an opportunity for bicycle accessory manufacturers to create innovative and reliable braking systems.
- Consumer Electronics
- The market for lightweight and affordable bike gadgets, such as the Brakelight, has the potential to attract consumer electronics companies looking to expand their product offerings.
- Sporting Goods Retail
- Sporting goods retailers can tap into the demand for affordable safety gadgets by stocking the Brakelight and other similar cycling accessories.
