'Boycott Trump,' an app created by the 'Democratic Coalition Against Trump,' helps users vehemently opposed to the president-elect to avoid him from a financial perspective. Donald Trump is a wealthy businessman, and he has vested interest in companies all around the US; Boycott Trump lists all those interests, allowing consumers to stay away from him if they so please.
The businesses listed in the Boycott Trump app have varying degrees of connection to Donald Trump. Some are direct, such as businesses like Florida Properties Management, on the board of which Donald Trump serves. Others are more distant -- for instance, Starbucks is listed in the app because it has a location in a Trump Tower.
Though simple in terms of layout, Boycott Trump helps politically active users to protest the president-elect with their spending decisions.
Key Themes Behind This Trend
- Anti-trump Consumer Movement
- The Boycott Trump app reflects a growing trend of politically active consumers using technology to make purchasing decisions aligned with their beliefs.
- Political Activism Apps
- Apps like Boycott Trump demonstrate the potential for technology to empower individuals to actively engage in political activism through everyday activities.
- Financial Impact Tracking
- Boycott Trump showcases the rising interest in apps that provide users with information about the financial impact of their choices and enable them to make more mindful purchasing decisions.
Where This Applies
- Retail
- The retail industry could leverage the anti-Trump consumer movement by introducing features that allow customers to identify and avoid products or brands associated with political figures, thus appealing to politically-conscious buyers.
- Technology
- The technology industry can explore opportunities to develop more sophisticated boycott tracking apps that not only provide information about specific individuals, but also allow users to track their spending habits in relation to their political beliefs or causes they support.
- Social Media
- Social media platforms can tap into the growing demand for political activism apps by providing features that allow users to share their own boycott lists or collaborate on creating curated lists of products, brands, or businesses tied to specific political figures or issues.
