Turin-based design studio Marcante-Testa is tasked with creating a visually appealing and chic identity for a boutique fashion store. The location is in Milan and the label is Imarika.
The brief called for an interior arrangement that embraced functionality. The main component of design that Marcante-Testa facilitates for the boutique fashion store is a dusty-pink partition made of clay. Accompanying colors include pale yellows and inviting blues. The pastel color palette and accompanying material choice are what makes Imarika's Milan destination captivating and welcoming. When creating the display opportunities for the store, Marcante-Testa drew inspiration from the retail landscape of the 1950s. Inducing the space with such an ethereal and dynamic quality will surely go a long way in delighting consumers with an elegant and soft aesthetic.
Photo Credits: Carola Ripamonti