George Remus, a German-born lawyer who was successful in the bootlegging business during the initial stages of Prohibition, may have passed away 70 years ago now, but his spirit will continue to live on in the form of a brand new bourbon collection released by George Remus Bourbon in order to commemorate National Bootlegger's Day.
These limited-edition bourbons don't merely provide drinking pleasure but offer an array of design cues that are reminiscent of clandestine 1920's speakeasies, specifically due to the book set form factor in which the package is provided. Each package offers four bottles containing 375 ml each of Remus Repeal Reserve's Series I, II, III and IV respectively.
This unique bourbon collection is available in a limited run of 600 sets for a price of $599.99.
Image Credit: George Remus Bourbon
Why This Trend Is Growing
- Bootlegger-inspired Beverages
- Opportunity for beverage companies to create products with unique packaging designs and storytelling that celebrate historical figures or periods of time.
- Limited-edition Collections
- There is a growing trend towards offering limited-edition products to create exclusivity and drive sales.
- Commemorative Products
- Entrepreneurs can create products that celebrate historical events or figures to tap into consumers' desire for nostalgia and storytelling.
Industries Being Reshaped
- Alcohol
- Beverage companies can develop unique product offerings that honor historical figures or periods in time to drive customer engagement and loyalty.
- Packaging
- Packaging companies can work with beverage companies to create unique and engaging designs that increase the perceived value of products and create a sense of exclusivity.
- E-commerce
- Entrepreneurs can use e-commerce platforms to offer limited-edition or commemorative products to a wider customer base and tap into the growing trend towards online shopping.
