The Botl Filter is a clever concept for a water filter that you can use on the go and fits into your busy life; all you need to do is pop the filter into your water bottle and you are all set to go.
Another interesting thing about the Botl Filter is that the filters with the stainless steel case are fully biodegradable. The Botl Filter concept is one that will leave you with some clean H2o all while not doing any damage to the planet.
Implications - The eco-movement has informed the values of a large cross-section of consumers. These consumers value efficient design and waste reduction. Companies should take the mindset of these consumers into account when designing products and marketing strategies.