The Borne Spring 2012 lookbook offers a new interpretation of the fashion world’s beloved floral motif. Instead of merely including flowered patterns within the pieces, the Borne photo series actually brings the garden into the picture, literally.
The beautiful blonde model in the Borne collection is found among intricately laid out greenery, complete with yellow and pink long-stemmed buds. In line with the blossoming spring theme are billowing designs that showcase long, thin-lace dresses, patterned full pieces and lots of hanging white fabric.
The upscale collection is perfect for a day spent in the country, and with a backing by UK fashion designer Elise Berger, it will surely provide for some flirty midsummer looks.
What Makes This Trend Stand Out
- Garden-embedded Lookbooks
- Incorporating gardens into fashion lookbooks offers a unique and immersive experience for consumers.
- Floral-infused Fashion
- Fashion collections featuring floral motifs continue to be popular and can be seen as a way to bring nature into clothing design.
- Nature-inspired Fashion Photography
- Photographing fashion models among intricately laid out greenery creates visually striking and innovative imagery.
Sectors Adopting This
- Fashion
- The fashion industry can incorporate garden-infused lookbooks to enhance brand experiences and captivate consumers.
- Photography
- Photographers can explore nature-inspired fashion photography as a niche specialization, creating unique imagery for fashion brands.
- Floriculture
- Floriculture businesses can collaborate with fashion brands to provide floral arrangements for garden-embedded lookbooks, creating new avenues for promotion.
