By now, it would be tough NOT to know about Borat, but you might not know that Borat has been interviewed on CNN! That's right, Sacha Baron Cohen actually made a major news appearance to promote his hit movie, "BORAT". It's entertaining, watch the video.
Implications - Pop culture thrives off the ideas that are offensive to other cultures such as Sacha Baron Cohen's Borat. By having a controversy surrounding the brand, audiences are more likely to respond to these ideas to help understand why others are making a large deal about it. The more controversial the product or brand may be, the more likely it will do better in regards to sales and popularity.