Innovia Films and PureCycle Technologies have announced a partnership for the this cavitated biaxially oriented polypropylene (BOPP) film as a sustainable packaging solution. The packaging film is crafted out of more than 40% post-consumer recycled (PCR) content and is capable of being incorporated into a variety of shelf-stable packaging formats. The film is inspired by the paper-like profile of original BOPP film varieties, which are favored for their ability to be effectively printed on and also deliver a pleasant in-hand feel.
Market Manager at Innovia Films Chris Freshwater spoke on the BOPP film with PureCycle Technologies saying, "This film produced with PureFive resin represents a major milestone and shift in the sustainability of flexible packaging. Our research and development specialists are always looking to improve the sustainability of our products. PureCycle’s dissolution recycling technology is a real gamechanger. Not only are we introducing post-consumer recycled content to our films, but we’re doing so with an energy-saving recycling technology.”
What's Driving This Trend
- Recycled Flexible Films
- Post-consumer resin integration is reshaping shelf-stable packaging by pairing familiar BOPP performance with lower-impact material profiles.
- Dissolution Recycling
- Advanced purification methods create openings for higher-quality recycled plastics that can meet brand expectations for consistency, safety, and printability.
- Paper-like Plastic Packaging
- Tactile film formats that mimic paper are expanding the premium feel of sustainable packaging while preserving the durability and barrier benefits of plastic.
Who This Affects Most
- Flexible Packaging
- Sustainable film innovation is redefining competitive differentiation as converters balance recycled content, machinability, and consumer-facing aesthetics.
- Food Packaging
- Shelf-stable product makers are gaining access to recycled-content materials that support sustainability targets without abandoning established packaging formats.
- Plastic Recycling
- Specialized recycling technologies are elevating the value of post-consumer polypropylene by turning waste streams into higher-performance packaging inputs.
