Better and Faster: The Proven Path to Unstoppable Ideas is CEO of Trend Hunter Jeremy Gutsche's second book on business that teaches readers the skills they need to make better business decisions to uncover their next big breakthrough. One of these key skills is adopting what Gutsche refers to as the mentality of the Hunter and to mistakenly avoid trying to prosper off of previously successful strategies.
The opposite of the Hunter is the Farmer, someone that dutifully repeats and optimizes the steps that led to their last previous gain. Gutsche advises that this Farmer mentality is a neurological trap that actually impedes an individual's growth and prosperity by leading them to miss out on new opportunities. Instead, Gutsche encourages aspiring entrepreneurs to be willing to destroy what led to their former success.
Find out how to master the mentality of the Hunter in and pick up your copy of Better and Faster HERE.