Utilizing the Internet to gain viral status for a book launch is a concept that Jonathan Kellerman used for his new novel 'Deception.'
'Deception' - a novel about forensic psychologist Alex Delaware investigating the murder of Elise Freeman - features an online website with background information and evidence available to the general public. Individuals can take part in the case, explore their forensic skills and take part in solving the mystery.
Implications - In a world where literary reading has taken a backseat to blogs, viral videos and social media, incorporating elements from both mediums into product launches is a great way to reach all levels of consumers.
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