The Bonds of London Spring 2021 range has been announced by the brand to offer consumers a selection of products that are perfect for gifting, sharing with loved ones and more.
The lineup includes the Tipples gummies sharing bags that focused on on-trend drinks including Let the Good Times Be Gin, Shakin it From Mo Head to Mojitoes and Sip Sip Hooray. The new Easter Pun Box is filled with a number of milk chocolate mini eggs along with the phrase 'You're Cracking' for a touch of humor.
Marketing Communication Manager Chris Smith spoke on the new Bonds of London Spring 2021 range saying, "Gifting doesn’t just have to come in the form of traditional boxed chocolates. To provide a differential from the supermarkets, we encourage retailers to think ‘outside the box’ with fun, sugar sharing bags and Shaker Cups currently seeing huge growth.”
Key Themes Behind This Trend
- Themed Gift Boxes
- Opportunity for brands to create themed gift boxes for holidays and events, providing a unique and personalized gifting experience.
- Alcohol-inspired Confections
- Innovative combinations of popular drinks and desserts such as gin and tonic gummies, mojito chocolates, etc. that cater to the adult consumer market.
- Humor-infused Treats
- Creating humorous packaging and messaging on treats and sweets that add personality and entertainment value to the consumer experience.
Where This Applies
- Confectionery Industry
- Innovative flavored and packaged treats that cater to the adult market and incorporate humor and popular trends can differentiate brands in a competitive market.
- Retail Industry
- Including unique and personalized gift boxes as a differentiated product offering can drive sales and increase customer loyalty for retailers.
- Packaging Industry
- Creating fun, eye-catching packaging for themed gift boxes and humor-infused confections can provide a competitive edge for packaging suppliers in the confectionery and retail industries.
