Michelle ‘Bombshell’ McGee is set to become the new face of AshleyMadison.com. McGee is shooting commercials in Toronto for the website, which is all about having an affair. Woof.
Celebrity mistresses are nothing new, but thanks to the Internet, these women can now make lucrative careers out of their homewrecking ways. I can’t wait to see the angle taken on the Bombshell McGee Ashley Madison commercials.
Implications - Using popular figures in advertising campaigns attract more shoppers than those which only focus on the product. Items that contain a character in the media attract shoppers who identify themselves with certain names. Companies could integrate their commercials with an element of popular culture in order to stay relevant with today's consumers.
What Makes This Trend Stand Out
- Celebrity Endorsement
- Using celebrities to endorse products attracts more shoppers than those which only focus on the product.
- Controversial Advertising
- Companies could capitalize on controversial advertising tactics by hiring infamous figures to endorse their products.
- Incorporating Pop Culture
- Integrating popular culture into advertising campaigns could help companies stay relevant with today's consumers.
Sectors Adopting This
- Online Dating
- Online dating companies could use controversial advertising tactics and celebrity endorsements to attract more users.
- Infidelity Services
- Services such as Ashley Madison could benefit from hiring infamous figures to endorse their product.
- Marketing and Advertising
- Marketing and advertising companies could help their clients stay relevant by incorporating popular culture into their campaigns.
