Michelle ‘Bombshell’ McGee is set to become the new face of AshleyMadison.com. McGee is shooting commercials in Toronto for the website, which is all about having an affair. Woof.
Celebrity mistresses are nothing new, but thanks to the Internet, these women can now make lucrative careers out of their homewrecking ways. I can’t wait to see the angle taken on the Bombshell McGee Ashley Madison commercials.
Implications - Using popular figures in advertising campaigns attract more shoppers than those which only focus on the product. Items that contain a character in the media attract shoppers who identify themselves with certain names. Companies could integrate their commercials with an element of popular culture in order to stay relevant with today's consumers.
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