The creator of the Original Bomb Pop is introducing Bomb Pop Middles as a new kind of frozen treat for the summer with a unique texture. Unlike many popsicles that are solid all the way through, these ones are described as having "an ice creamy outside and a gooey decadent middle."
Bomb Pop Middles are offered in flavors like Strawberry Raspberry Taffy and Chocolate Creme Sandwich, as well as Chocolate Caramel Sundae and S'mores, which offer different ways to experience favorite flavors. While the Chocolate Creme Sandwich is cookie-like and can be eaten on a stick, the S'mores variety combines a gooey marshmallow center and ice creamy graham cracker frozen dessert.
Image Credit: Bomb Pop
Why This Trend Is Growing
- Soft-centered Frozen Treats
- Opportunities for innovating on the classic popsicle with a creamy middle and combining new flavors.
- Indulgent Frozen Desserts
- The opportunity to capitalize on consumers seeking out treats that offer both a comforting, end-of-the-day indulgence and summer refreshment.
- Hybrid Frozen Treats
- Combining elements of different snack foods -- like cookies, marshmallows, and candy -- with popsicles to create unique flavor experiences.
Industries Being Reshaped
- Frozen Treats Industry
- Manufacturers can expand their product lines by introducing soft-centered popsicles or working to improve the texture of existing products.
- Snacks and Desserts Industry
- Companies could explore new territory by creating hybrid products that satisfy consumers' sweet-tooth cravings while also providing some nutritional value.
- Summer Seasonal Industry
- Seasonal products offer opportunities for driving sales and consumer engagement by appealing to people's desire for new, exciting experiences in the summertime.
