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Anouk's 'Bold is Beautiful' Fashion Ad Celebrates Lesbian Love in India

 - Jul 3, 2015
References: facebook & adweek
'Bold is Beautiful' is an advertisement from Indian fashion brand Anouk. The commercial begins by featuring two women in an apartment, chatting as one gets ready—later on in the ad, it's apparent that the pair are more than just roommates. It's revealed that the lesbian couple is preparing to meet the parents and announce their coming out.

Anouk's Bold is Beautiful commercial is credited as the first from India to feature a lesbian couple, which is extremely powerful since homosexuality is completely illegal in India. With nearly two million views on YouTube, the ad is garnering support and igniting conversations on LGBT rights and issues.

Now that same-sex marriage is legal in the United States, it's likely that a shift in global attitudes that will be reflected in more marketing and perhaps even legislation.