The Cantu Skin Therapy Body Lotions and Body Creams were created to deliver deep moisturization with naturally hydrating butters, oils and vitamins—especially from well-known moisturizing ingredients like shea butter, cocoa butter, coconut oil and Vitamin E. As Nikia Bowman, Brand Director of Cantu Beauty, describes: "Currently, consumers with dry skin find themselves layering multiple moisturizers to create the intense moisture their skin needs. With Cantu Skin Therapy, we do that blending for you."
The ultra-rich formulas are designed to deliver long-lasting moisture with formulas that are free from parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol and silicones. The fast-absorbing body lotions and non-greasy body creams apply the brand's expertise in using pure shea butter for nourishing the hair and scalp to body care products.
Image Credit: Cantu
Key Themes Behind This Trend
- Deep Moisturization
- The trend of delivering deep moisturization with naturally hydrating butters, oils, and vitamins presents an opportunity for disruptive innovation in the skincare industry.
- Multi-functional Formulas
- The trend of creating multi-functional formulas that eliminate the need for layering multiple moisturizers opens up disruptive innovation opportunities in the beauty industry.
- Clean Beauty
- The trend of using formulas free from harmful ingredients like parabens, sulfates, and silicones presents a disruptive innovation opportunity in the skincare industry.
Where This Applies
- Skincare
- The skincare industry can leverage the trend of deep moisturization to develop innovative products.
- Beauty
- The beauty industry can explore the trend of multi-functional formulas to create disruptive products.
- Personal Care
- The personal care industry has an opportunity to tap into the trend of clean beauty by offering products free from harmful ingredients.
