Models Jamie Bochert and James Applewhite appear in the neon-colored editorial 'Body Electric' in V Magazine. The spread can be seen in the V65 issue.
Both Bochert and Applewhite have very androgynous looks and playful, energetic personalities. 'Body Electric' in V Magazine was photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Jon Mckenna. Click through the gallery to see more of this vibrant, if unconventionally beautiful, editorial.
Implications - No longer trying to blend in with subtle styles, consumers are looking for designs that feature a bolder aesthetic. Products that are more vibrant allow shoppers to differentiate themselves from others in the crowd. Companies trying to increase their popularity on the market could focus on this when coming out with items.