'basd' Makes Plant-Based Personal Care in Scents Like Crème Brûlée
Laura McQuarrie — January 31, 2018 — Lifestyle
References: basdbodycare & byrdie
'basd' is a brand that sets itself apart by offering plant-based and organic, scrubs, washes, lotions and body care bundles in scents that will appeal to more than just the health-conscious consumer. While the brand's non-GMO, paraben-free and cruelty-free product collection will no doubt please the conscious consumer, the brand offers decadent options like Crème Brûlée scents to indulge anyone interested in self-care. Some of the ultra-nourishing ingredients that are used in the making of the products include organic aloe juice, organic green tea and essential oils.
Think Dirty is an independent comparison service for personal and skincare products that educates and empowers consumers by informing them of the potential toxic ingredients in their products—as basd notes, "we scored a perfect 0, which is the best you can get."
basd also offers a body care bundle in Invigorating Mint.
Think Dirty is an independent comparison service for personal and skincare products that educates and empowers consumers by informing them of the potential toxic ingredients in their products—as basd notes, "we scored a perfect 0, which is the best you can get."
basd also offers a body care bundle in Invigorating Mint.
Trend Themes
-
Plant-based Body Care — There is an opportunity for the beauty industry to embrace plant-based ingredients and cater to conscious consumers.
-
Decadent Scents — Creating indulgent scents like Crème Brûlée can attract a wider audience beyond the health-conscious consumer.
-
Transparent Product Information — Comparison platforms like Think Dirty empower consumers by providing information on potentially harmful ingredients, opening up opportunities for brands to be more transparent.
Industry Implications
-
Beauty and Personal Care — The beauty industry can explore plant-based formulations and decadent scents to meet the demand for natural and luxurious products.
-
Health and Wellness — Brands in the health and wellness industry can leverage transparency and educate consumers about potentially harmful ingredients in personal care products.
-
E-commerce and Comparison Platforms — Comparison platforms like Think Dirty offer opportunities for disruption by providing consumers with information and allowing them to make more informed choices.
4.4
Score
Popularity
Activity
Freshness
