At first glance, the kitchen utensils featured in the Bodum 'With No Slip Grips' ad campaign may look as though they are waiting to give a warm handshake to any who choose to pick one up. This in itself is a great message to send prospective customers. Nevertheless, the hand really represents a firm grip that ensures no accidents and great food preparation.
The Bodum 'With No Slip Grips' ad campaign was conceived and executed by DM9 Jayme Syfu, an ad agency based in Makati City, Philippines. Minimalist and slightly surreal, it was art directed by Dee Taar with creative direction by Louie Sotto. The images were shot by photographer Jay Tablante and manipulated by Pinoy Reyes Final Artwork.