The Bodega Giveback is a campaign from Pepsi that's serving as a heart warming reminder to be thankful for the New York bodegas that keep the city going, no matter what. The holiday campaign stars the NYC-based comedy duo, Desus Nice and The Kid Mero, also known as the hosts of the Bodega Boys podcast.
In the ad, Pepsi highlights how the role Bodegas play in their business model, while showcasing the vibrancy and heart they add to the communities they're in. The short film features video testimonies from numerous locals who share the ways their local bodega has been influential to them.
In a statement, Desus Nice and The Kid Mero said “Bodegas are the lifeblood of the neighborhood and are central to the culture of New York”.
Image Credit: Pepsi
The Bodega Giveback is Pepsi's Holiday Campaign
Ellen Smith — December 11, 2020 — Business