Cleverly Conceptualized Boarding Passes

Peter Smart Designed a More Practical Boarding Pass

A boarding pass can be a pain to carry around throughout the airport; its size is unproportioned to most wallets, so you can't place it nicely in them. In addition to not fitting in your wallet, it also is too elongated for your passport. Travellers tend to slide their boarding passes into their passports in order to have them ready to show airport security, but when they place it back in their bags in the same form, the exposed pass gets crumpled or bent.

Peter Smart designed a more practical boarding pass that diminishes those issues that surround today's "modern" boarding pass. His design is simplified and allows the pass to fit perfectly into a passport, while allowing for crucial information to be seen without having to open up the passport. Unfortunately, it's only a concept, but maybe airports will be inspired to adopt the design.

Practical Boarding Passes
Designing practical boarding passes that fit into passport wallets and are easy to carry around can be an opportunity for designers and airport operators.
Digital Boarding Passes
Moving from physical boarding passes to digital ones that can be accessed through mobile devices can be a disruptive innovation opportunity for airlines and mobile app companies.
Smart Boarding Passes
Incorporating technologies such as RFID or QR codes to boarding passes can make the boarding process quicker, an opportunity for airlines and technology companies.

Sectors Adopting This

Design
Designers can work together with airports and airlines to create practical boarding passes that enhance the overall travel experience.
Aviation
The aviation industry can explore innovative solutions to optimize the boarding process and provide a seamless experience for passengers.
Technology
Technology companies can partner with airlines and airports to develop smart boarding passes that incorporate new technologies, such as RFID or QR codes, to streamline the boarding process.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 36%
Freshness 8%

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