The BnB experience enjoys a chic elevation through the launch of The Ossington House. The establishment is hosted by Alison Goodwin — an influencer and brand consultant with a strong following on social media.
The BnB experience is located in a budding Toronto neighborhood that is dotted with shops that offer high-quality goods and well-styled restaurants with superb cuisine. The home is furnished in a minimalist manner, with emphasis put on creating an artistically focused environment. This will surely give guests a truly elevated stay. Moreover, select items in the house are secured through Alison Goodwin's brand partnership and as a result, if guests enjoy something in particular during their BnB experience, they have the opportunity to purchase it — an opportunity that has become increasingly popular in the hospitality industry.
What Makes This Trend Stand Out
- Artistic Minimalism
- Creating artistically focused environments in the hospitality industry presents an opportunity for a truly elevated stay.
- Influencer Collaboration
- Leveraging brand partnerships and influencer followings to offer guests the opportunity to purchase select items during their BnB experience.
- Curated Neighborhood Experiences
- Catering to guests seeking high-quality goods and well-styled restaurants in budding neighborhoods, providing a unique and curated BnB experience.
Sectors Adopting This
- Hospitality
- Implementing artistic minimalism and offering curated experiences opens up opportunities for disruptive innovation in the hospitality industry.
- Retail
- Partnering with BnBs to offer guests the opportunity to purchase select items presents new revenue streams and customer engagement opportunities for the retail industry.
- Influencer Marketing
- Collaborating with influencers and BnBs to create unique experiences and brand partnerships opens up disruptive innovation opportunities in influencer marketing.
