Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

BMW 'Ultimate Driving Machine' Campaign Promotes 14 New Models

 - Jan 12, 2012
References: brandchannel & popsop
The BMW 'Ultimate Driving Machine' has been rolled out, and its aim is to emphasize that cars from the automaker is not just about performance but about meeting all the different needs and wants from individual consumers.

Promoting its 14 new car models that will be introduced to the United States this year, the BMW 'Ultimate Driving Machine' campaign includes a 30-second commercial, which was created by one of BMW's ad agencies Kirshenbaum Bond Senecal & Partners. This first video spot showcases several of the new BMW models -- including the BMW M3 Coupe, BMW X5, BMWi8 and BMW 7 Series -- with a voiceover saying, "We don’t make sports cars. We don’t make S.U.V.’s. We don’t make hybrids, and we don’t make luxury sedans. We only make one thing, the ultimate driving machine."