Beer Mash-Made Leather

BM Leather by Mi Zhou is Crafted from Beer Brewing Byproducts

Vegan leather is a common material in the fashion industry, but BM Leather has been created by designer Mi Zhou as a new environmentally conscious material that could transform the market. Created for Stella McCartney, the material is a 100% environmentally friendly, chemical-free and animal-friendly product that's made from beer mash, which is a byproduct of the beer brewing process. The material is inherently natural, helps divert components that are otherwise waste and will actually help to fertilize the earth after disposal for a closed loop final product.

The BM Leather material is capable of being dyed an array of different colors and could be used for make a wide array of fashion products. The material speaks to an increased demand for sustainable fashion products as consumers become more aware of the industry's effect on the environment.

Sustainable Fashion
BM Leather creates an opportunity for the fashion industry to cater to an audience that prioritizes sustainability and eco-friendliness.
Circular Economy
BM Leather's ability to fertilize the earth after disposal opens up opportunities for industries to adopt a closed loop process and reduce waste.
Upcycling
BM Leather is made from a byproduct of the beer brewing process, providing an opportunity for companies to explore ways to repurpose waste materials in innovative and profitable ways.

Sectors Adopting This

Fashion
BM Leather has the potential to disrupt the traditional leather industry and create a market for sustainable and animal-friendly materials.
Brewing
The BM Leather material provides an opportunity for breweries to explore new revenue streams through repurposing their byproducts.
Agriculture
The ability of BM Leather to fertilize the earth after disposal creates opportunities for the agriculture industry to reduce their waste and adopt a circular process.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 83%
Freshness 9%

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