Vans' Authentic Sneakers Receive a 'Blur Check' Makeover
References: vans & highsnobiety
Vans introduces a new iteration of its signature 'Authentic' sneaker model in a colorway entitled 'Blur Check.' The latest makeover takes the iconic checkerboard pattern and gives it a blurred design to optically challenge consumers. It is complete in a monochromatic finish of black and white throughout the canvas uppers. The checker patterns are blurred more heavily throughout the toe and the heel counter, steadying at the middle.
The structure is a low-cut ankle and boasts a tonal white lacing system. This sits on top of a white midsole that is detailed with a thin black lining. Branding details are seen at the heel and the tab at the side. The Blur Check Authentic sneakers are now available to shop online at Vans.
The structure is a low-cut ankle and boasts a tonal white lacing system. This sits on top of a white midsole that is detailed with a thin black lining. Branding details are seen at the heel and the tab at the side. The Blur Check Authentic sneakers are now available to shop online at Vans.
Trend Themes
1. Blur Check Design - The blurred checkerboard pattern on Vans' Authentic sneakers presents a trend of optically challenging designs.
2. Monochromatic Finish - The black and white colorway throughout the canvas uppers of the Blur Check Authentic sneakers taps into the trend of monochromatic aesthetics.
3. Low-cut Ankle Structure - The low-cut ankle structure of the Authentic sneakers reflects the ongoing trend of minimalist and sleek footwear designs.
Industry Implications
1. Footwear - The Blur Check Authentic sneakers introduce disruptive innovation opportunities in the footwear industry by incorporating optically challenging designs.
2. Fashion - The monochromatic finish of the Blur Check Authentic sneakers aligns with the trend of minimalist and monochromatic aesthetics, presenting disruptive opportunities in the fashion industry.
3. E-commerce - The availability of the Blur Check Authentic sneakers for online shopping at Vans contributes to the ongoing disruption of the e-commerce industry in the retail sector.
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