Outdoor Fitness Clubs

FrameDesign Co Creates the Blue Tamagawa in Tokyo

Blue Tamagawa is an outdoor fitness club in Tokyo, which is interesting considering most exercise places are located indoors, sheltering people from the elements.

Moreover, the fitness club is located underneath a railway. This space has recently been associated with a place for people to escape traffic and get away from the hustle and bustle of everyday life. When looked at this way, it makes much more sense to have a fitness center situated here, giving people a place to find that mental and physical release. Blue Tamagawa is also meant to provide individuals with an area to talk to one another, which again in turn allows people to stop thinking about the stresses in life.

As long as it doesn't rain here, this would be an ideal spot to exercise and relax.

Photo Credits: designboom, framedesign.co.jp

Outdoor Fitness Clubs
Creating outdoor fitness clubs at unique locations, such as underneath railroad tracks, provides individuals with an escape and a new way to stay healthy and connected.
Community-based Fitness
By providing individuals with a place to talk to one another, outdoor fitness clubs can help create a sense of community and improve both mental and physical well-being.
Exercising in Nature
More people are opting to exercise outdoors and businesses can capitalize on this trend by creating fitness centers that allow individuals to connect with nature.

Where This Applies

Fitness Industry
The fitness industry can create outdoor clubs to provide customers with new and unique ways to stay fit.
Real Estate Industry
Real estate developers can create unique outdoor fitness experiences in underutilized spaces to attract tenants and visitors.
Health and Wellness Industry
Outdoor fitness clubs provide a new way for the health and wellness industry to promote exercise and mental well-being in a natural environment.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 48%
Freshness 8%

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