Felix Gray, a modern brand that specializes in blue light-filtering designer eyewear for digital device users, recently launched its first-ever prescription lens collection.
The Rx collection pairs fashionable unisex frames with beneficial lenses that help to reduce the effects of digital eye strain—which many people are unknowingly troubled by. While there are plenty of blue light-filtering glasses specifically designed for computer use that have lenses with a yellow tint, Felix Gray's lenses feature an embedded blue light filter to allow for the implementation of a stylish, clear lens.
As a modern eyewear brand, Felix Gray delivers not only practical products but also easy ordering solutions. When it comes to getting a Rx collection piece, users may provide a selfie, upload their prescription and have their glasses sent on their way.
Key Themes Behind This Trend
- Blue Light-filtering Glasses
- The trend of blue light-filtering glasses presents an opportunity for the eyewear industry to develop fashionable and effective solutions for digital eye strain.
- Prescription Eyewear
- The growing trend of prescription eyewear with blue light-filtering lenses offers an innovative opportunity for optical companies to combine functionality and fashion in their products.
- Online Prescription Ordering
- The trend of online ordering for prescription glasses allows for a disruption in the eyewear industry by providing easier and more convenient ways for consumers to receive their desired eyewear.
Where This Applies
- Eyewear
- The eyewear industry has the opportunity to incorporate blue light-filtering technology into their designs, catering to the rising demand for digital eye strain solutions.
- Optical
- The optical industry can leverage the trend of prescription eyewear with blue light-filtering lenses to offer a wide range of stylish and functional options for consumers.
- E-commerce
- The e-commerce industry can disrupt the traditional eyewear retail model by providing online platforms for ordering prescription glasses, offering convenience and a streamlined shopping experience.
